To boost your business, you can market your firms products and/or services through trade shows conventions. At these business exhibitions, you have the opportunity to introduce your company publicly, where you have an opportunity to to meet potential clients. Trade shows are typically staged at large convention centers or smaller venues as need be, where you can attract potential buyers by introducing show goers to your company’s products or services.
In this posting, I have collected all of the articles I penned regarding attending trade shows, designing and planning booths and displays, setting your budget, marketing strategies, coordinating materials with the show’s venue, and a lot more.
Planning and Goal Setting in Designing a Trade Show Display
It can be quite expensive to participate in trade shows and or conventions. It’s a bit of a financial risk for any company to promote their wares at a trade fair, especially small businesses. Should you decide to participate in a trade show, it’s intelligent to establish a plan starting with your budget, from the graphic design of your displays, materials to use, and a whole lot more. The following discussions are in regards to how to plan your trade show booth’s focus and design.
Designing Your Company’s Trade Show Booth
There are many considerations when designing a trade show booth. You can have a marketing and advertising company create the design for you if you want to keep your life simple, and you have the budget that affords you that luxury of outsourcing a trade show booth from design to completion. Below, I share some articles I’ve written on designing your trade show booth.
Outsourcing Custom Trade Show Displays
If perchance you already have your booth design, it’s time to find a professional company that can make your trade show booth and displays. How do you search for a reputable company? Read the articles below:
Best Practices: Advertising/Marketing via Trade Shows/Conventions
Trade shows and conventions can be excellent venues for advertising and marketing your firm’s products and services. There’s always a better way of attracting potential clients, and you may choose to create an advantage for your business with your trade show booth. The quality of your booth and graphic displays reflects your company. Be sure to make a good first impression to potential clients. Find out how with the articles below:
Installing Printed Displays onto Trade Show Graphic Frames
After getting all of the print materials for your trade show booth, how do you attach them to the display frame(s)? Scan the posts below:
Printing Banners and Backdrops for a Trade Show Booth
You can use large format banners as backdrops for your trade show booth. Substrates to use for your banners can either be vinyl or fabric. In our opinion, dye sublimation printed polyester cloth fabric banners are more attractive, hands down, as display backdrops. Read the following articles to find out why: